The Influencer Marketing Manual
customized strategies for transformative influencer programs
What influencer marketers don’t want to tell you…
Influencers’ reputation has never been worse. They shape culture, set trends, and drive conversations, but audiences are getting wary. Feeds are flooded with ads and questionable paid partnerships, making it harder to tell what’s real and what’s a money grab.
As trust in top creators fades, smaller, more relatable voices are steadily cultivating engaged audiences. People don’t just want content—they want connection, a sense of community, and recommendations they can actually trust.
This makes it essential to build influencer programs based on meaningful, values-driven impact. At Next Era Influence, we prioritize partnering with influencers who:
are selective in their brand deals
share the values of their brand partners
find innovative ways to capture their audience’s attention.
Brands don’t have the luxury of going-with-the-flow when it comes to influencer partners—you need a strategy that will give you the exact steps to work with the ideal influencer partners for your brand.
Who is this for?
Want to find out if The Influencer Impact Manual is the right fit for your brand? Get nostalgic for magazines and answer this quiz question.
Are you…
a woman-owned startup or small biz ready to connect with influencers but don’t know where to start?
a brand with a fledgling influencer program that hasn’t gained much traction?
a business owner who wants to be told exactly what to do to make their influencer program a success?
Good news! If you answered yes to 1, 2, or 3, The Influencer Marketing Manual is the ideal solution to your influencer program needs.
What’s included?
We want to give you the tools to make your influencer program flourish today and in the future. With this goal in mind, your customized Influencer Impact Manual includes:
Brand-Influencer Vision Discussion
Influencer & Social Program Audit
Curated Influencer Shortlist
Campaign Activation Framework
Content & Creative Direction Guide
Compliance Best Practices
Custom Outreach & Negotiation Templates
Compensation & Budget Planning
Amplification Strategy with Next Steps
How It Works
Book a Free Discovery Call
We’ll chat for 30 minutes to figure out if The Influencer Impact Manual is the right fit for your brand and marketing program goals.
Schedule a Vision Discussion
We want to know the nitty-gritty details of your brand’s vision for your influencer program and will dive into the details during this hour-long discussion.
Receive Your Customized Manual
In 4-6 weeks, we’ll deliver a customized strategy that will give you the tools to create a flourishing influencer program.
Implement with Confidence
Follow your guide to connect with influencers and launch impactful campaigns.
Not ready for a full strategy?
Get started for free by downloading our guide, Beyond the Hype: An Influencer Marketing Starter Kit. You’ll learn how to avoid common mistakes, what messages to send to influencers, and expert tips!
FAQs
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After the Brand-Influencer Vision Discussion, you’ll receive your customized manual within 4-6 weeks.
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Investments start at $1,750.
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This manual can be tailored to both brand-new and existing programs. For established programs, our focus will be on offering insights to help you level up and create more impact with your influencer program.
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Influencer management is not part of The Influencer Marketing Manual. However, you can reach out to us at info@nexterainfluence.com to learn more about support options.
Have more questions? Email us at info@nexterainfluence.com or book a discovery call today.
Why Next Era Influence?
Proven Strategies. Award-Winning Results.
With over a decade of experience, we’ve built influencer campaigns that drive growth and create a lasting impact. From award-winning initiatives to long-term influencer partnerships, we turn insights into results that position you to lead tomorrow.